Rockhill City Guide Business What are the Benefits of Blogging for Business?

What are the Benefits of Blogging for Business?

What are the Benefits of Blogging for Business

There’s an emerging source of reading that many are paying attention to.

The blog.

A blog was once thought of as just an online space to fill with words. However, it has now become an almost essential piece to promoting businesses, nonprofits, and personal brands.

The blogosphere is a spot to connect with other industries and provide a new kind of relationship with readers and clients.

Before you claim you’re not tech-savvy enough or technology-literate, think again. Starting and maintaining a blog for your business can be an easy and effective method of inbound marketing.

Here, we share five benefits that blogging for your business can bring.

1) Share A Different Kind of Content

A blog is not a website. It’s not a news section. Your business’ blog can be a space to connect with readers in a unique way.

The content you share on your blog should add a more personal and friendly voice to your brand. While the content will vary based on your business and industry, a blog is a spot to share.

While your website may be focused on providing information, a blog is focused on providing value and a connection.

Like your website, the key is still to provide your visitor with a positive experience with your business. A blog provides you the opportunity to come across with a more personal tone. Use that to your advantage when creating a connection with your readers.

Use a blog to describe features of your industry that will add value and keep your target market interested.

2) Enhance Your Website

There’s only so much you can do on your website. Thankfully, a blog can come alongside your website in a mutually beneficial way.

An article from Christine Whittemore from Simple Marketing Now suggests using a blog to build out your FAQs from your website. Do you have some in-depth questions that you wish you could explain more on but don’t have the space on a website? A blog can be the perfect spot for further explanation.

Whittemore also suggests cross-linking between your blog and your website as much as possible. This can boost readership for both your website and blog. Through this tactic, you can provide answers to your website visitors more thoroughly.

Using a blog also drives traffic from the blog to your website, according to Corey Wainwright from Hubspot. When you write about an engaging topic and someone searches for it, your page just might pop up for them to read.

While your blog reader may have not initially intended to visit your website, they’re intrigued by what they read and want to learn more. With cross-links from your blog to your website, they’re able to do so easily.

Hubspot also notes that blogging can also boost conversions on that website traffic. Through offering lead-generators through a call to action button on every blog post, you can create leads.

These calls-to-action drive readers from your blog post to your website. This can greatly help boost your business and create a strong connection.

3) Attract Inbound Links

When you share informative and engaging content, Whittemore says you can better attract other readers.

Inbound links are your link that is found on other online sources. Whittemore says having these inbound links show your business as a reliable source of information and value.

When you dive into a relatable and engaging topic, you have a better chance of seeing your blog link on other sources. And having your links in more locations leads to greater readership.

4) Boost Your SEO

When it comes to spreading the word about your website, your SEO is an important thing to know. SEO, or search engine optimization, helps to determine where your page ranks in an online search.

Keeping an updated and value-adding blog can help strengthen your SEO.

An article from Digibeo, a Dublin SEO agency, notes this can come through in focusing on keywords in your blog articles. By including these keywords in your URL, page title, headers, subheaders and more, you can start to rank higher in searches of those keywords.

Digibeo also adds that blogging frequently also heightens your SEO. This fresh content provides a better opportunity for search engines to recognize your new content and rank it higher.

5) Share Content on a Variety of Platforms

When you post a blog article, that’s just the start of sharing quality content about your business. Each blog post offers an opportunity for quality content to be shared on your social media accounts.

Whether Twitter, Facebook, LinkedIn or other outlets, you can share your post and continue to add value to your readers.

Blog articles can also be used in email newsletters and other marketing efforts your business has.

Blogging can be fun and easy

Hosting a blog as part of your overall marketing strategy is becoming essential. Blogs provide a great opportunity to share a different kind of content that enhances your brand and your website.

Starting a blog is an easy process that requires a blog hosting site and starting off with a great design and quality content. Start writing today to boost your business through blogging.